Pery Square Business College :: Business Training and Computer Courses Limerick :: ECDL :: QQI :: ICS.
Social Media Training
Purpose
Facebook Workshop
This half day workshop is designed to help you make the most out of your Facebook Business Page.
To grow your Facebook Page, you need to know and understand the right strategies to promote it.
This workshop covers everything from how to set up and manage your initial page, all the way through to advanced Facebook engagement techniques, as well as using Facebook Insights and third party analytics to measure, report on and improve your performance.
Course Details
- Introduction to Facebook, page setup and Timeline for Facebook
- Advanced Facebook marketing through the News Feed
- Making the most out of Facebook advertising
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Using Facebook Insights and other reporting tools to review and improve your activity
- How to create custom Facebook Applications quickly and easily
- How to successfully run promotions and competitions within Facebook guidelines
- Integrated Digital Marketing Strategy to drive sales
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Best-in-class local and international case studies and social media trends
Who Should Attend
This workshop is ideal for businesses starting out on Facebook and who want to utilise it to build a strong loyal network with existing and potential customers.
Entry Requirements
Knowledge of the internet and computers is required.
Learners can have a Facebook page already but will also learn how to setup a Facebook page on the day if you do not have one.
Purpose
Twitter Workshop
This full day hands-on workshop will teach you how to strategically utilise this Social Media platform for your business, including how to grow your following, target the right customers, track and measure Twitter analytics and develop an effective content strategy.
You will leave the day armed with a tailored Twitter campaign ready to put into action for your business!
Course Details
- Setting up your Twitter account
- Devlope a Twitter strategy for success
- How to successfully wrap Twitter into your Marketing mix
- Finding the people who are looking to buy your products/services through keyword tracking and lists
- The do’s and don’ts of representing your business online
- Understanding your impact with Twitter Analytics
- The secret to managing your account through the use of social media dashboards such as Hootsuite
- Creating a content strategy and making your content sharable
- Success stories, advice and tips from an expert Digital Marketer
Who Should Attend
This workshop is ideal for businesses starting out on Twitter and who want to utilise it to build a strong loyal network with existing and potential customers.
Entry Requirements
Basic knowledge of the internet and computers is required.
Learners will learn how to setup a Twitter Account on the day.
LinkedIn Training Workshop Contact Us For Dates
Purpose
LinkedIn Training Workshop
Do you need to Get Started or Get Serious with LinkedIn to build your Professional Career or your Company Page but don't know how?
Learn how to use the world’s No1 Professional Social Media Website to create an abundance of leads for your Career or Business at no cost…
With over 300 million active users, it is time to take your LinkedIn Profile seriously. This is where industry recruitment leaders and your prospective clients are connecting and searching for your services. If you are not there, or have a poor profile, you may be missing out on opportunities.
This interactive 1 Day workshop will help you understand how to set up your LinkedIn Profile effectively to brand yourself or your business. We then show you how to use LinkedIn as an effective networking and marketing tool in business, to build your profile or brand exposure and increase your leads.
Course Details
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Setting up a LinkedIn account and building up your profile
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LinkedIn Professional / Business strategy
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Building up your network and gaining new contacts.
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Setting up events, groups or discussions.
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What content to share and when
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Becoming an expert in your field of work.
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Turning your online contacts into offline customers.
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Success stories with expert tips and advice
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How to build a “Company Profile Page”, with its own products and services, and recommendations and MORE…
Who Should Attend
This workshop is ideal for people looking for a new career or job to boost their career prospects by making themselves more visible to recruiters who more and more search sites like LinkedIn to fill positions.
Also excellent for Businesses starting out on LinkedIn who want to create a company page and who want to utilise it to build a strong loyal network with existing and potential customers.
Entry Requirements
Basic knowledge of the internet and computers is required.
Learners will learn how to setup a LinkdeIn Account on the day.
Purpose
1 day Intensive workshop session about Pay Per Click Google AdWords and how to achieve maximum value from your Pay Per Click AdWords account campaigns.
Pay per Click advertising campaigns allow you to maximize your company’s visibility on key search engines.
After completing this course you will understand how Pay per Click advertising works and how you can take advantage of this business marketing option.
You will be given help & information to plan and implement a Google AdWords advertising campaign.
Course Details
1: Introduction to Google AdWords – What Is Google AdWords
- Introduction to AdWords
- What is it?
- Your business objectives and strategies
- Traditional vs digital advertising
- Standard Search vs Paid Search
- What is AdWords and what is it used for?
2: Keyword Clinic
- What are keywords and why are they critical?
- Match types: Broad, Exact, Phrase and Negative
- Negative keyword tips
- Keyword Tools: Google Keyword Planner
- Other Keyword Tools: Google Search & Uber Suggest
- Destination or Landing Pages
- Home page or landing page
- What do companies want their visitors to do?
- Calls to Action and Landing page setup/ goal
- Trust signals
3: Ad Workshop
- The PPC/ SEO landscape – SERP
- Targeted v untargeted campaigns?
- What do your ads need to achieve?
- Does the ad copy marry up too
- Ad copy creative
- Key elements - character, USPs, features/ benefits, etc
- Ad Creation
4: Setting up an Account
- Terminology
- Considering Site Structure
- Sales & non-sales keywords
- AdWords Structure - Account + Campaigns + Ad Groups + Keywords + Ads
- Setup - Campaign, Ad Group, Ads & Keywords
- Bid Implementation
- Conversion Session
5: Advanced Campaign Features
- What are enhanced campaigns?
- Location, Ad Schedule and Device Modifiers
6: Display Network
- What is it? – video
- How does it work?
- Text, Image and Rich media ads
- Topics & Interests
- Managed placements
- Remarketing
- Ad creator
- Display planner
Who Should Attend
This workshop is ideal for businesses starting out with Google Adwords and who want to reach new audiences and generate ongoing business leads.
By attending this course, you will be able to:
- Define, plan, implement and manage your PPC strategy to optimize your business ROI
- Learn to leverage keyword and keyword phrase selection and usage best practices
- Gain an understanding of how to influence the positioning and display of your productsand services in paid search results
- Understand how to measure, interpret and act on key PPC metrics
- Find and choose the most appropriate keywords
- Set up and manage AdWords campaigns
- Create winning landing pages
- Avoid common mistakes
- Measure performance
Entry Requirements
Basic knowledge of the internet and computers is required. You may bring your own Laptop if you prefer.
See Our Calendar.
Contact Details.
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Pery Square Business College & Staff Agency.
Limerick, Ireland.
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Telephone: +353 (0)61 3270125
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
- Call or Email to discuss the right course for you.
