Search Engine Optimisation [SEO] is becoming increasingly more important as adword campaigns have become increasing more competitive and expensive. Therefore, identifing the right strategy for your business to rank well is of paramount importance.
This SEO training course outlines the importance of keywords as the foundation of SEO, It expalins how to perform keyword research, link building strategies and how to plan, implement and analyse an effective organic search marketing SEO Strategy.
On this intermediate course, you will learn best industry practice methodologies and strategic skills in relation to the key attributes of SEO: website structure, search term research, content creation and link equity, plus how to manage your online brand in order to increase its market share in the natural listings.
You will gain skills in identifying and utilizing search opportunities and how to analyse the results of exploited oppportunities.
Upon completion of our SEO training you will be able to:
·Understand the key components of a successful natural search strategy
·Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
·Understand the importance of usability and design to maximise your website performance.
·Improve your reporting and strategies for harnessing new innovations to boost SEO.
Who Should Attend
This workshop is ideal for anyone working in marketing or those involved in the promotion of a business who want to reach new audiences and generate ongoing business leads.
Good working knowledge of I.T. is required. You should have information about a business you want to promote. You can bring your own Laptop if preferred.
Search Engine Optimisation (SEO)
1 Day Course from 10am - 5pm Contact College for Dates Small group size & limited places