AdWords Course 1 Day ( 1 Course ) See Dates/Register  

  • Google Ads Course 1 Day

    Google Ads Course
    Do you manage a Google Ads account but are unsure of which reports to view to analyse and measure your campaigns successfully?

    We offer a 1 Day Google Ads Course that provides you with the knowledge and tools you need to effectively set up, monitor and analyse the performance of keywords, Adword, PPC Ads, Display Ads and remarketing Ads so that you can effectively utilise budgets and ad campaigns. 

    After completing this course, you will understand how Pay-Per-Click advertising works and how you can leverage the power of Google Ads to drive targeted, qualified traffic to your website.  The Google Ads course outlines how to plan and implement a Google AdWords advertising campaign that will help to maximize your company’s visibility on key search engines leading to greater return on investment.

  • 1: Introduction to Google Ads

    • Introduction to Ads
    • What is it?
    • Your business objectives and strategies
    • Traditional vs digital advertising
    • Standard Search vs Paid Search
    • What is Google Ads and what is it used for?
    2: Keywords - The Bedrock of Ads 
    • What are keywords and why are they critical?
    • Match types: Broad, Exact, Phrase and Negative
    • Negative keyword tips
    • Keyword Tools: Google Keyword Planner 
    • Other Keyword Tools: Google Search & Uber Suggest
    • Destination or Landing Pages
    • Home page or landing page
    • What do companies want their visitors to do? 
    • Calls to Action and Landing page setup/ goal
    • Trust signals
    3: Ads Blueprint
    • The PPC/ SEO landscape – SERP
    • Targeted v untargeted campaigns?
    • What do your ads need to achieve?
    • Does the ad copy marry up too
    • Ad copy creative
    • Key elements - character, USPs, features/ benefits, etc
    • Ad Creation
    4: Setting up an Account
    • Terminology
    • Considering Site Structure
    • Sales & non-sales keywords
    • AdWords Structure 
    • Setup - Campaign, Ad Group, Ads & Keywords
    • Bid Implementation
    5: Advanced Campaign Features
    • What are enhanced campaigns?
    • Location, Ad Schedule
    6: Display Network
    • What is it? 
    • How does it work?
    • Text, Image and Rich media ads
    • Topics & Interests
    • Managed placements
    • Remarketing
    • Ad creator
    • Display planner
  • This Course is ideal for businesses that are new to Google Ads and that want to increase their online visibility, reach new audiences and generate ongoing business leads.

    On coumpletion, you will be able to:
    • Define, plan, implement and manage your Google Ads strategy to optimize business ROI
    • Learn best practice in Keyword selection and utilisation
    • Understand how to improve product/service positioning and display in paid search results
    • Understand how to measure, interpret and act on key PPC metrics
    • Find and select the most appropriate keywords
    • Set up and manage AdWords campaigns
    • Create viable landing pages
    • Measure performance
  • A goog working knowledge of the internet and computers is required. 
    You may bring your own Laptop if you prefer. 
    if you have an existing Google Ads account, remember to bring the login details with you on the day.

Marketing with Google Ads 1 Day Course

1 Day course from 10am to 5pm
Contact College for Dates
Small group size & limited places
Course Date To be confirmed
Individual Price €180.00
€180.00 7
Pery Square Business College & Staff Agency.
4 Pery Square, Limerick, Ireland.
Telephone: +353 (0)61 310155
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Call or Email to discuss the right course for you.
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