There's no question that email is still the single most effective tool for reaching customers and prospects, when done correctly. Email also has the highest Return On Investment of any online marketing tactic. Email marketing can help you accomplish many of your core business goals. From lead generation to improving customer retention, email has long been considered one of the top digital marketing channels available to today's marketer.
Being in your customer's inbox means they trust you and have let you into their world.
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