Customer journey stages: Brand Awareness, Consideration and Purchase and how to target people at each stage using Facebook advertising and how to ensure that you bring people successfully through the funnel for a high ROI
Planning your Facebook ad campaigns
Hands on experience using design tools like Canvaor Design Wizard.These tools will assist with creating impactful imagery for your advertising campaigns
Hands on experience using Facebook adverting platform. Creating audiences, using your tracking pixel (if required) and creating an ad campaign from start to completion.
A walk-through advertising reports and how to customise them
Outcome At the end of the day the participants will:
Understand the online customer journey and be able to plan and implement an ad campaign at each stage
Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook
Know how to design and run a successful advertising campaign and be able to measure your ROI
Basic knowledge of the internet and computers is required.
Learners need to have a Facebook Page already.
Facebook login details will also be required. If participants want to run a campaign on the day,they should bring their credit card details.
1 Day Course Time: 9:30am - 4:30pm Tuesday 7th May 2019 Small group size & limited places