Digital Marketing QQI Level 5 ( 2 Courses ) See Dates/Register  

  • digital-marketing qqi 5

    Digital Marketing QQI 5
    This professional Course provides the learner with an introduction to the basic principles of the digital marketing envirnoment which includes social media, SEO, Google Ads, Email & mobile marketing. Upon completion of the course, the learner will be qualified to practice digital marketing in a range of environments.

    QQI Level 5 - Digital Marketing 5N1364

    • In this course we will learn how to:
    • Outline the unique characteristics of the web as a marketing medium
    • Differentiate digital marketing from traditional marketing practice
    • Identify digital marketing strategies and explain their integration with traditional marketing
    • Outline the stages of analysis, development, implementation and control of digital marketing campaigns
    • Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine
    • optimisation, online advertising and their application to digital marketing campaigns
    • Outline strengths and weaknesses across a range of e-tools
    • Develop customised digital marketing campaigns to include the use of e-tools
    • Evaluate the effectiveness of campaigns using analytical e-tools
    • Plan a digital marketing campaign from inception to completion
    • Choose appropriate e-tools to implement a digital marketing strategy
    • Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
    • Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
    This course will cover the following marketing tools

    • SEO – Search Engine Optimization
    • Google AdWords – Search Engine Marketing
    • Display Advertising
    • Google+ Local & Google Places – Connecting your business with local customers
    • Inbound Digital Marketing Concepts and Implementation
    • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
    • Video Marketing – YouTube
    • Facebook & LinkedIn Advertising
    • Google Analytics – Track your success

    Read more

  • Good basic I.T. Skills with use of Internet & Social Media platforms.
  • Award(s):  QQI Level 5 - Digital Marketing

    Marks:       Project  -   50%

                      Portfolio  -  50%

    Grades Achieved

     Pass  50 - 64%
     Merit  65 - 79%
     Distinction  80% - 100%

Digital Marketing part-time day course

Enquire for dates
3 Hours - 1 day per week for 10 Weeks

Small group size & limited places
Course Date To be confirmed
Individual Price €550.00
€550.00 1

Digital Marketing 6 Day Course

Contact College for Dates
Time: 9:30am - 5:30pm for 6 Days
Small Class Size & Limited Places Available
Course Date To be confirmed
Individual Price €550.00
€550.00 5
Pery Square Business College & Staff Agency.
4 Pery Square, Limerick, Ireland.
Telephone: +353 (0)61 310155
Call or Email to discuss the right course for you.
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Quality and Qualifications Ireland (QQI)