Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.
This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.
Over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a "what next" moment.
This practical, small group workshop will help you to get started with Google Analytics, offering you plenty of practical tips and shortcuts.
You'll learn how to get useful information from the tool so you can begin optimising your site, online marketing and content.
Your website will also be viewed by an industry expert, who will make recommendations as to the best starting points for your own analysis.