Over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a "what next" moment.
This practical, small group course will help you to get started with Google Analytics, offering you plenty of practical tips and shortcuts.
You'll learn how to get useful information from the tool so you can begin optimising your site, online marketing and content.
Your website will also be viewed by an industry expert, who will make recommendations as to the best starting points for your own analysis.