There's no question that email is still the single most effective tool for reaching customers and prospects, when done correctly. Email also has the highest Return On Investment of any online marketing tactic. Email marketing can help you accomplish many of your core business goals. From lead generation to improving customer retention, email has long been considered one of the top digital marketing channels available to today's marketer.
Being in your customer's inbox means they trust you and have let you into their world.
Over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a "what next" moment.
This practical, small group course will help you to get started with Google Analytics, offering you plenty of practical tips and shortcuts.
You'll learn how to get useful information from the tool so you can begin optimising your site, online marketing and content.
Your website will also be viewed by an industry expert, who will make recommendations as to the best starting points for your own analysis.