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Social Media Training

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Title	Date/Time	Full Price	Extra Info
Search Engine Optimization	Contact US for dates	€180.00	Contact College for Dates Time: 10am - 5pm Places are limited. Full Payment must be made as soon as possible to ensure your place.	Enquire for Start Date
Email Marketing	Contact US for dates	€180.00	Contact College for Dates Time: 10am - 5pm 1 Day Course Places are limited. Full Payment must be made as soon as possible to ensure your place.	Enquire for Start Date

Facebook Workshop ( 1 Course ) See Dates / Register

Purpose

Facebook Workshop

This workshop is designed to help you make the most out of your Facebook Business Page.

To grow your Facebook Page, you need to know and understand the right strategies to promote it.

This workshop covers everything from how to set up and manage your initial page, all the way through to advanced Facebook engagement techniques, as well as using Facebook Insights and third party analytics to measure, report on and improve your performance.

Course Details

Introduction to Facebook, page setup and Timeline for Facebook
Advanced Facebook marketing through the News Feed
Making the most out of Facebook advertising
Using Facebook Insights and other reporting tools to review and improve your activity
How to create custom Facebook Applications quickly and easily
How to successfully run promotions and competitions within Facebook guidelines
Integrated Digital Marketing Strategy to drive sales
Best-in-class local and international case studies and social media trends

Google Analytics Training ( 1 Course ) See Dates / Register

Purpose

Over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a "what next" moment.

This practical, small group workshop will help you to get started with Google Analytics, offering you plenty of practical tips and shortcuts.

You'll learn how to get useful information from the tool so you can begin optimising your site, online marketing and content.

Your website will also be viewed by an industry expert, who will make recommendations as to the best starting points for your own analysis.

Course Details

This workshop focuses on understanding online analytics and, in particular, Google Analytics. Gain a working knowledge of the tool along with tagging and reporting analysis so you can improve results from your site and your marketing activity.

- Address the basics of setting up Google Analytics on your website

- Look at how to implement the tool and find the right reports

- Learn how to tag your online marketing

- Measure and analyse the traffic to your site

The interactive, small-group format of this course is designed to enable the sharing of tips and techniques.

Submit your own site before the workshop, and you'll have an opportunity to have it reviewed, with recommendations on "quick win" improvements for you to consider made by the expert trainer.

Twitter Workshop ( 1 Course ) See Dates / Register

Purpose

Twitter Workshop

This full day hands-on workshop will teach you how to strategically utilise this Social Media platform for your business, including how to grow your following, target the right customers, track and measure Twitter analytics and develop an effective content strategy.

You will leave the day armed with a tailored Twitter campaign ready to put into action for your business!

Course Details

Setting up your Twitter account
Devlope a Twitter strategy for success
How to successfully wrap Twitter into your Marketing mix
Finding the people who are looking to buy your products/services through keyword tracking and lists
The do’s and don’ts of representing your business online
Understanding your impact with Twitter Analytics
The secret to managing your account through the use of social media dashboards such as Hootsuite
Creating a content strategy and making your content sharable
Success stories, advice and tips from an expert Digital Marketer

LinkedIn Training Workshop ( 1 Course ) See Dates / Register

Purpose

LinkedIn Training Workshop

Do you need to Get Started or Get Serious with LinkedIn to build your Professional Career or your Company Page but don't know how?

Learn how to use the world’s No1 Professional Social Media Website to create an abundance of leads for your Career or Business at no cost…

With over 300 million active users, it is time to take your LinkedIn Profile seriously. This is where industry recruitment leaders and your prospective clients are connecting and searching for your services. If you are not there, or have a poor profile, you may be missing out on opportunities.

This interactive 1 Day workshop will help you understand how to set up your LinkedIn Profile effectively to brand yourself or your business. We then show you how to use LinkedIn as an effective networking and marketing tool in business, to build your profile or brand exposure and increase your leads.

Course Details

Setting up a LinkedIn account and building up your profile
LinkedIn Professional / Business strategy
Building up your network and gaining new contacts.
Setting up events, groups or discussions.
What content to share and when
Becoming an expert in your field of work.
Turning your online contacts into offline customers.
Success stories with expert tips and advice
How to build a “Company Profile Page”, with its own products and services, and recommendations and MORE…

Who Should Attend

This workshop is ideal for people looking for a new career or job to boost their career prospects by making themselves more visible to recruiters who more and more search sites like LinkedIn to fill positions.

Also excellent for Businesses starting out on LinkedIn who want to create a company page and who want to utilise it to build a strong loyal network with existing and potential customers.