Digital Marketing QQI Level 5

Digital Marketing Afternoon Course
Monday 1st October 2018
Afternoon Course  Time: 2pm - 5pm 
Once per week for 10 Weeks

Places on courses are limited & not guaranteed until paid in full
TESG Funding May Be Available for Jobseekers
Course Date 01-10-2018 2:00 pm
Individual Price €500.00
€500.00 4
Wednesday 3rd October 2018
Evening Course  Time: 6pm - 9pm 
Once per week for 10 Weeks

Places on courses are limited & not guaranteed until paid in full
TESG Funding May Be Available for Jobseekers
Course Date 03-10-2018 6:00 pm
Individual Price €500.00
€500.00 3
  • digital-marketing

    Digital Marketing
    The purpose of this QQI Level 5 award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, using a range of e-tools within a range of digital marketing contents.

    Accreditation:
    QQI Level 5 - Digital Marketing 5N1364

    • Outline the unique characteristics of the web as a marketing medium
    • Differentiate digital marketing from traditional marketing practice
    • Identify digital marketing strategies and explain their integration with traditional marketing
    • Outline the stages of analysis, development, implementation and control of digital marketing campaigns
    • Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine
    • optimisation, online advertising and their application to digital marketing campaigns
    • Outline strengths and weaknesses across a range of e-tools
    • Develop customised digital marketing campaigns to include the use of e-tools
    • Evaluate the effectiveness of campaigns using analytical e-tools
    • Plan a digital marketing campaign from inception to completion
    • Choose appropriate e-tools to implement a digital marketing strategy
    • Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
    • Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
    Digital Marketing Overview

    • SEO – Search Engine Optimization
    • Google AdWords – Search Engine Marketing
    • Display Advertising
    • Google+ Local & Google Places – Connecting your business with local customers
    • Inbound Digital Marketing Concepts and Implementation
    • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
    • Video Marketing – YouTube
    • Facebook & LinkedIn Advertising
    • Google Analytics – Track your success
    Social Media Overview

    Email marketing, Search Engine optimisation, pay per click advertising Google web analytics and social media sites such as twitter, Facebook, LinkedIn Video and mobile marketing, blogging Analysis, development, implementation and control of digital marketing campaigns E-tools to include social media marketing, blogs, SEO etc Customised digital marketing campaigns and evaluation

    Digital marketing strategy using appropriate e tools Monitoring digital marketing campaigns using web analytics, social media etc How to create Facebook, twitter and linked in accounts and how to use them effectively for business (Click this Link for full course detail)

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  • Award(s):  QQI Level 5 - Digital Marketing

    Marks:       Project  -   50%

                      Portfolio  -  50%

    Grades Achieved

     Pass  50 - 64%
     Merit  65 - 79%
     Distinction  80% - 100%
Pery Square Business College & Staff Agency.
4 Pery Square, Limerick, Ireland.
Telephone: +353 (0)61 310155
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European Computer Driving Licence, ECDL
Irish Computer Society
Microsoft Office Specialist Certification
Quality and Qualifications Ireland (QQI)